One thing that I insist on is that CST provides outstanding service to our customers so I was delighted to learn we had access to this certification. With our continued growth, I had worried that the customer experience would become less of a priority for staff.
ALL of the CST staff participated and it became a topic of discussion at every weekly meeting. We discussed the week’s content, praised ourselves on the processes we already had in place and discussed the content we knew needed to improve upon or items we need to implement. One major discussion was the need for meaningful, emotional connections with our clients and how we must be authentic, genuine and demonstrate that we truly do care about our customers.
So now we start bragging on both CST and our clients. I want to shout from the rooftops how amazing our services are, how amazing our clients are and how our level of customer service is impactfully different than any other IT firm. Showing the certification on our website and posting on our social media accounts will only reinforce what we already know.
I am forever grateful for what this training has done for me and my team. As we hire new staff, this certification is now part of their onboarding. I know it will ensure our level of customer experience is improved year over year.
